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Madalina Radu is a Research Associate at the University of Glasgow, specializing in Social and Environmental Sustainability. Her work involves examining innovative approaches to sustain the environment while considering social dimensions. With a background in both social sciences and environmental studies, she integrates interdisciplinary methods to tackle pressing sustainability challenges. Her research often involves analyzing user behavior through quantitative data, employing analytics tools to derive meaningful insights and foster informed decision-making in environmental policies. Madalina has a keen interest in the interplay between technology and sustainability, striving to enhance user engagement and promote sustainable practices through effective data use.