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Magda David Hercheui is a Professor in the UCL School of Management, serving as the Programme Director for the MSc Management program. She holds a PhD in Information Systems from 2007, an MSc in New Media and Information Society from the London School of Economics and Political Science in 2004, and an Executive MBA in Finance from Insper, Brazil in 1998. Additionally, she completed her BA in Economics in 1993 and BA in Journalism in 1987, both from São Paulo University in Brazil. Her professional certifications include project management (APMP, Prince2, MoR, MSP, and Agile DSDM) and a Post Graduate Certificate in Higher Education from LSE. She is a professional member of the British Computer Society and a Senior Fellow of the Higher Education Academy. Her research focuses on knowledge management, emphasizing knowledge sharing and collaboration in online collectives. Her scholarly contributions include participation in conferences and publications in academic journals and books, notably editing works published by Springer and authoring "Digital Infrastructures for Business Innovation" with Dr. Tony Cornford, set to release in 2025 with Routledge.