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Maggie Chuoyan Dong is the Head of the School of Marketing at UNSW. Her research interests encompass business-to-business marketing, the marketing-operations interface, and supply chain topics, including supply chain resilience and digital transformation. Utilizing multiple methods such as field experiments, surveys, and lab experiments, her research focuses on empirical rigor and managerial relevance. She has published extensively in premier journals across marketing, operations management, and information systems, including the Journal of Marketing Research, Journal of the Academy of Marketing Science, and Information Systems Research, among others. Maggie is committed to bridging the gap between academic research and marketing practice, serving as the founding director of the Media Engagement Analytics Lab at UNSW, and is a member of the College of Experts for the Australian Research Council.
School of Marketing, UNSW • Sydney, Australia
Overseeing academic and administrative functions within the School of Marketing.
Includes Business Intelligence, Enterprise Systems, and Cybersecurity Management streams.