Dr. Mahrokh Roknifard

Assistant Professor

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Biography

Mahrokh Roknifard is a qualitative researcher focusing on high-tech SME managers' decision-making strategy-building. His current research concentrates on augmented reality (AR) and mixed reality (MX) app developers' challenges regarding newness and open platforms. He has presented his work at various conferences, including the Innovation Product Development Management (IPDMC) in 2020, 2021, and 2023, as well as the British Academy of Management (BAM) in 2019. Since joining Warwick Business School, he has been involved in multiple undergraduate and postgraduate modules. His current teaching focuses on research-based modules, where he has received the Outstanding Contribution to Teaching award for the years 2023 and 2024.

Research Interests

Courses

IB2B60 Marketing Research IB9HU0 Market Research

Requirements for Warwick Business School

Master Program
Requirements
GPA Requirement
Required:2.1
IELTS
Listening
Required:6
Reading
Required:6
Writing
Required:7
Speaking
Required:7
Overall
Required:7
TOEFL
Listening
Required:21
Reading
Required:22
Writing
Required:21
Speaking
Required:23
Total
Required:100
PTE
Listening
Required:59
Reading
Required:59
Writing
Required:59
Speaking
Required:59
Overall
Required:70
Duolingo
Overall Score
Required:130
Overall
Required:130
GMAT
Total Score
Required:700
Overall
Required:700
Prerequisites
Undergraduate degree in a relevant subject (Business, Economics, or STEM for Finance/Analytics) Strong quantitative skills for Finance and Analytics tracks
Application Checklist
  • Online application form
  • Transcripts of marks for all degree level studies
  • Personal Statement
  • CV/Resume
  • One academic or professional reference
  • English language proficiency certificate
  • Application assessment fee (£60)
Specialization Notes

Warwick Business School operates through subject groups rather than traditional departments. GMAT/GRE is recommended but not mandatory for most MSc courses, though competitive for Finance.