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Mana Farshid is an Associate Professor at KTH Royal Institute of Technology, specializing in Industrial Marketing with a focus on digital platforms. He leads the Technology-based Entrepreneurship Master's program and has authored significant publications exploring the impact of digital technologies on traditional business models, particularly within industrial settings. His research emphasizes the integration of digital ecosystems and innovation for competitive advantage in evolving markets. Farshid’s work also investigates new technologies, such as digital twin technology and artificial intelligence, aimed at enhancing organizational processes. With extensive experience in designing and implementing business intelligence systems, especially in the financial industry, he has contributed to various academic journals and conferences, particularly in the field of marketing sciences. His academic efforts are recognized for addressing contemporary challenges in marketing and entrepreneurship, enhancing the educational landscape in these areas.
Master's programs are organized under Schools; departments listed are units within these schools (e.g., EECS, ABE, CBH, ITM, SCI).