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Mana Farshid is an Associate Professor at KTH Royal Institute of Technology, specializing in Industrial Marketing with a focus on digital platforms. His research addresses the impact of digital technologies on traditional business models, concentrating on the dynamics of digital platforms in industrial contexts. He explores the integration of digital ecosystems, emphasizing innovation as a competitive advantage in evolving markets. Additionally, he investigates emerging technologies such as digital twin technology and artificial intelligence to enhance organizational processes. Farshid has substantial experience in designing and implementing business intelligence systems within the financial sector. He has authored numerous significant publications that redefine marketing strategies in light of the digital economy and how businesses adapt to these changes. His scholarly contributions have been recognized at prominent conferences and in reputable journals, demonstrating his expertise in both theoretical and practical applications of industrial marketing.
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