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Manfred Bruhn is a Professor emeritus at the University of Basel, with a focus on Business Management and Marketing. His work emphasizes teaching and training in undergraduate and graduate education, including the MBA in Marketing and Business Development. His research revolves around market and customer-oriented corporate strategies, Customer Dominant Logic, marketing and corporate communication, relationship marketing, service marketing, quality management, and marketing for non-profit organizations. Bruhn has a significant background in academia, having held the chair in Business Administration, particularly in Marketing and Trade at the EBS University for Business and Law, and serving as an Ordinarius for Business Administration at the University of Basel from 1995 to 2017. He founded and directs the MBA Marketing and Business Development program, demonstrating a strong commitment to education and professional development in these fields. Bruhn's advisory work through his consulting firm focuses on service business development, brand development, customer development, organizational development, and customer insights.
University of Basel • Basel, Switzerland
Full professor in Business Administration, focusing on Management and Marketing.
EBS University for Business and Law • Oestrich-Winkel, Germany
Held the chair in Business Administration, particularly in Marketing and Trade.
MBA Marketing Business Development • University of Basel
Co-leader of the program, focused on Marketing and Business Development.
Technical University of Munich • Germany
Serves as an honorary professor.
Prof. Bruhn und Partner AG • Basel, Switzerland
Established a strategy and marketing consultancy.
The University of Basel generally requires C1 level proficiency in the language of instruction. For most English-taught Masters, TOEFL (min 92-95) or IELTS (min 7.0) is the standard.