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Marc Krautzberger joined the University of Edinburgh Business School in March 2022 as a Lecturer in Strategy. He has experience as a Senior Researcher at the University of St. Gallen, Switzerland, and prior to his academic career, he worked as a management consultant, where he developed inter-organisational, corporate, business, and divisional strategies. Marc's academic background includes a focus on sociology, specifically the dynamics of risks such as technological, environmental, financial, and political factors affecting organizations and society. He earned his PhD under Professor Ulrich Beck at Ludwig Maximilian University of Munich, Germany. His research investigates the management of competing demands in strategic processes and innovation change processes, as well as responses to societal challenges. Marc applies organization theories, such as paradox theory and practice theory, using qualitative research methods, including ethnographic fieldwork. His research projects focus on the strategic processes within digital transformation in international corporations and the development of new businesses aided by digital technologies. His findings have been published in various academic journals and practitioner-oriented outlets.
Department of Marketing