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Marc Steinberg's research explores the impact of streaming platforms on media industries and viewer experience, particularly focusing on the role of streaming platforms like Netflix in mediating cultural production and 'on-demand' viewing within the context of global Internet history. His prior research is rooted in animation studies, specifically Japanese anime and the concept of 'media mix.' Steinberg welcomes MA and PhD students interested in studying platforms, anime, video streaming, and media in East Asia. He is the author of the award-winning book "Anime’s Media Mix: Franchising Toys Characters Japan," which situates the practices of merchandising and the media mix within the anime industry. His latest research includes examining the cultural implications of platforms and apps, specifically focusing on 'super apps' in Asia and their role in media organization and cultural production. Steinberg has co-edited several academic works and continues to contribute articles in leading journals. His work contributes significantly to platform studies and media theory, providing comparative analyses, especially of platform-led transformations in Japan.
Administered by the Mel Hoppenheim School of Cinema; focuses on cinematic arts practice and research-creation.