Professor Dr. Marcel Paulssen

Biography

Marcel Paulssen is a Full Professor at the Geneva School of Economics and Management, University of Geneva, where he specializes in Marketing. He completed his Ph.D. at the Technical University of Berlin and has extensive teaching and research experience. Prior to his current role, he served as an Assistant Professor of Marketing at Humboldt University in Berlin and was a visiting Fulbright Professor at the Ross School of Business at the University of Michigan in the academic year 2006. His professional journey includes managing strategic marketing for the Society Technology Research Group at Daimler AG, and conducting doctoral research in collaboration with distinguished faculties in the US. He explores intersections between psychology and marketing, aiming to understand consumer behavior. His research covers classic areas such as brand loyalty, consumer choice, and the impacts of product defects on quality perceptions. He regularly collaborates with various companies, including Credit Suisse and Volkswagen, on marketing strategies, and has received multiple awards for his teaching excellence. Marcel's notable publications focus on customer relationships and brand attachment, emphasizing empirical marketing methodologies. He actively engages in administrative projects related to marketing and education, contributing significantly to the academic community.

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Awards