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Marcel Paulssen is a Full Professor at the Geneva School of Economics and Management, University of Geneva, specializing in Marketing. He has held various academic positions, including Assistant Professor of Marketing at Humboldt University in Berlin and Visiting Fulbright Professor at the Ross School of Business at the University of Michigan. His research focuses on consumer behavior, brand loyalty, and the impacts of product defects on customer relationships. Paulssen has received multiple awards for teaching excellence and research contributions, including support from major companies like Credit Suisse, Daimler, and Volkswagen for collaborative projects. His extensive publication record includes influential articles in journals such as the European Journal of Marketing and the Journal of Business Research. Paulssen also engages in teaching and consulting to track customer experiences using digital tools. With a strong background in theoretical and empirical research, he aims to enhance understanding of consumer dynamics and marketing strategies.
University of Geneva • Geneva, Switzerland
Full Professor of Marketing at the Geneva School of Economics and Management.
Humboldt University • Berlin, Germany
Teaching and Research in Marketing.
Ross School of Business, University of Michigan • Ann Arbor, Michigan, USA
Conducted research and taught courses on consumer behavior.
Daimler AG • Berlin, Germany
Led strategic marketing initiatives in technology research.
Includes Department of Management, Finance, Economics, and Statistics programs. GMAT is strongly encouraged but not mandatory for most GSEM masters.