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Marcel Preuss is an assistant professor in the field of strategy and business economics at the Samuel Curtis Johnson Graduate School of Management. His primary research interests involve analyzing firms' incentives and strategies within imperfectly competitive and digital markets. Specifically, he studies how sellers learn from tracking consumers' browsing activities and the implications this has on pricing and overall industry profits. One of his projects explores the connection between sharing user data with websites for targeted advertising to understand how this influences the advertising ecosystem. In addition, he works on topics in behavioral economics, examining the biases in decision-making and the formation of social preferences. His research also investigates the beliefs regarding the role of luck in economic success and how individual experiences shape these beliefs, addressing the impact of perceived inequality on the acceptance of opportunity inequality. Throughout his academic career, Preuss has taught various courses in economics, including Intermediate Microeconomics and Principles of Economics, and is currently involved in teaching core modules on business strategy to full-time MBA students.
Department of Architecture