Generate a tailored SOP for Dr. Marcela Amiune. Improve your application with a focused, well-structured draft.
Marcela Amiune is a behavioral economist and part-time lecturer at USC Annenberg, specializing in strategic communications. With expertise in advertising, marketing, and public diplomacy, she serves as a strategic partner and sounding board for C-level executives across multiple industries. A trilingual professional with a passion for fostering coherent organizational culture, she has collaborated with prominent institutions, including the Bill Gates Foundation and Google/YouTube. Previously, she has contributed to major brands like British Petroleum and Fitbit, focusing on sustainable practices and innovative business strategies. Amiune teaches courses on Global Marketing Communication, Personal Branding, and Analytics Research Methodology, where she also develops new curricula. Her approach integrates cultural intelligence, executive coaching, and creativity, empowering individuals and organizations to achieve their objectives and improve performance.
University of Southern California • Los Angeles, CA
Teaching courses in Communication Management and developing new curricula.
GRE is NOT required for Master's applicants for 2025-2026.