Dr. Marco Eimermann

Biography

Marco Eimermann is a cultural geographer whose research focuses on the attractiveness of places in growing and shrinking rural areas, as well as lifestyle-related mobility between urban and rural settings. He conducts interview studies in sparsely populated regions to understand how migrating lifestyle migrants and entrepreneurs contribute to local development. Eimermann is a member of a research group investigating the future of small communities in northern Sweden, analyzing how entrepreneurial activities can enhance local evolution. His work includes interviewing European tourism entrepreneurs residing in the Swedish countryside to explore their motivations and the implications of their entrepreneurial activities on local economies. Eimermann has conducted research on downshifting, which involves individuals simplifying their lifestyles for increased sustainability. He co-edited a book that examines who lives, works, and visits northern sparsely populated areas of Sweden, with a focus on intercultural communication between Dutch, German, and British lifestyle migrants and local populations. He completed his PhD at Örebro University in 2013, exploring the lived experiences and entrepreneurship of Dutch families relocating to Bergslagen. He holds a Master's degree from Utrecht University and a Bachelor's degree in European Studies from The Hague University in the Netherlands.

Research Interests