Dr. Marcus Collins

Biography

Marcus Collins is an award-winning marketer and cultural translator with extensive experience in both practice and academia. He has served as the Chief Strategy Officer at Wieden+Kennedy in New York, and as a marketing professor at the Ross School of Business, University of Michigan. His deep understanding of brand strategy and consumer behavior has allowed him to bridge the gap between academic insights and practical applications for both blue-chip brands and startups. Notable achievements include leading the cultural resurgence of McDonald's, the development of Google’s ‘Real Tone’ technology, and contributing to the Brooklyn Nets' transition from New Jersey to New York. Collins is a recipient of several prestigious awards, including Advertising Age's 40 Under 40 and Crain's Business' 40 Under 40, and has been inducted into the American Advertising Federation’s Advertising Hall of Achievement. He is the author of the best-selling book, 'Culture: The Power to Buy, Want', which explores the influence of culture on consumption and helps marketers and activists leverage culture to inspire action. A proud native of Detroit, Collins is a devoted husband and loving father.

Research Interests