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Maren Hoff is an Assistant Professor in the Marketing Unit at Harvard Business School. Her research focuses on how cultural change influences consumer behavior and marketplace trends. She examines how tastes, styles, and products evolve in meaning over time as societal norms develop. Her work utilizes large-scale data and experiments to trace long-term changes in how consumers express identity through their product choices. Hoff earned her Ph.D. in Marketing from Columbia Business School, and also holds an M Litt. in Marketing from the University of St Andrews, along with a B.Sc. in Business Administration from the University of Muenster.
The PhD in Business Administration is the primary doctoral degree encompassing various areas of study including Business Economics, Accounting, and Strategy.