Dr. Margaret Meloy

Professor

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Biography

Margaret G. Meloy is a Professor of Marketing at Penn State University and the Department Head of the Smeal College of Business. She joined the faculty in 2002, having previously served in the Department of Applied Economics and Management at Cornell University and the Pamplin College of Business at Virginia Tech. Her research focuses on consumer managerial decision making, biases, heuristics, and how preferences are constructed, with particular emphasis on the influence of moods on consumer information processing and decision making. Recent studies have explored issues such as closed-loop supply chains and consumer responses to changes in purchasing power. Meloy's work has been published in top journals including the Journal of Consumer Research, Journal of Marketing, and Science. She currently serves as a co-Editor for the Journal of Consumer Research and is involved in various leadership roles within the Association for Consumer Research and the Society for Consumer Psychology. Meloy holds a PhD in Marketing from Cornell University and has taught multiple courses in consumer behavior and marketing strategy.

Research Interests

Courses

MKTG 472 – Strategic Brand Management MKTG 330 – Consumer Behavior MKTG 494H – Research Project MKTG 496 – Independent Studies MKTG 541 – Consumer Behavior MKTG 597B – Topics in Marketing MKTG 551 – Theoretical Perspectives of Buyer Behavior MKTG 597A – Marketing Challenges B 303H – Marketing B 303 – Marketing MKTG 494 – Research Project MKTG 296 – Independent Studies

Requirements for Pennsylvania State University

Doctorate Program
Requirements
GPA Requirement
Required:3
TOEFL
Writing
Required:24
Speaking
Required:23
Total
Required:100
IELTS
Writing
Required:7
Speaking
Required:7
Overall
Required:7
GRE General
Prerequisites
Master's degree in related field for PhD Baccalaureate degree from accredited institution
Application Checklist
  • Three letters of recommendation
  • Statement of Purpose
  • Writing Sample
  • Official Transcripts
  • Resume/CV
Specialization Notes

GRE scores are highly recommended but not strictly required for Applied Linguistics.