Dr. Margot Van Der Goot

Biography

Margot van der Goot is a senior assistant professor at the University of Amsterdam in the Faculty of Social and Behavioural Sciences, specializing in Persuasive Communication and New Media Technologies. With a background in Communication Science, she has always been fascinated by people's interpretations, perceptions, drives, goals, and feelings regarding communication. Her empirical research has focused on understanding how individuals respond to various forms of persuasive communication, with a particular interest in older adults and generational theories. Margot has developed her research expertise in human-machine communication, chatbots, and user perceptions, emphasizing the qualitative aspects of communication. In 2019, she shifted her research focus towards understanding user interactions with AI-enabled chatbots, raising concerns about the potential loss of human essence in communication. Furthermore, she teaches both undergraduate and master's programs in Communication Science and Computational Social Sciences at her university, imparting knowledge on qualitative research methods in a communication context.

Research Interests

Experience