Professor Dr. Maria Frostling

Biography

Maria Frostling is an Associate Professor at Stockholm Business School. Her research interests include Advertising, Marketing Communications, and Consumer Studies. Maria is a qualitative researcher who completed a four-year consumer study examining discrepancies between intentions and practices in grocery purchasing. Recently, her research has focused on communication in corporate social responsibility (CSR). Her past research has involved longitudinal studies of consumers' adoption of new technologies, internet grocery shopping, and the motivations of adolescents playing violent computer games. She has contributed as a reviewer for the International Journal of Advertising and is particularly interested in how brands develop and convey meaning.

Research Interests