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Maria Mørch Brinkmann Skytte is a PhD candidate at the University of Copenhagen, affiliated with the Department of Communication. Her research explores how public service media strategically leverage the opportunities of digitalization while addressing challenges posed by digital platforms and global players like YouTube and Netflix in the context of children's programming. The project investigates the varied strategies employed by European public service media, exemplified by DR, BBC, and NRK/ARD-ZDF. Maria's academic background includes a Master's degree in Media Studies and a Bachelor's degree in Media Studies with a minor in Sociology from Aarhus University. She has served as a research assistant and lecturer at the Department of Communication and Culture, Aarhus University, contributing to various projects related to children's media usage and content. Her teaching areas include Media History and Journalistic Genres, highlighting her commitment to education in media studies. Maria's current thesis, titled 'DR Children: Strategy and Strategic Work in a Digital Media Reality,' is anticipated to be completed by early 2024.
University of Copenhagen • Copenhagen
Enrolled in the PhD program focusing on digital media in public service.
Department of Communication and Culture, Aarhus University • Aarhus
Assisted in communication and cultural research.
Department of Communication and Culture, Aarhus University • Aarhus
Taught courses in journalistic communication.
DR News, Foreign Desk • Copenhagen
Supported news coverage and information processing.
Focuses on clinical, social, and cognitive psychology.