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Mariam Humayun is an Assistant Professor at the Telfer School of Management, University of Ottawa. Her academic focus includes a longitudinal ethnographic and netnographic study of the Bitcoin and Blockchain ecosystem, particularly how it has evolved into a decentralized brand amidst multiple crises since 2014. In her research, she has conducted extensive fieldwork across major global cities including Toronto, San Francisco, Miami, Berlin, Amsterdam, New York, Prague, Cancun, and Cambridge/Boston, as well as Tokyo. Mariam has actively presented her work at various renowned conferences such as the Association for Consumer Research Conference, the Consumer Culture Theory Conference, and the Oxford Internet Institute. Additionally, she has been an invited speaker at several Bitcoin and Blockchain meetup events, contributing to the discourse surrounding digital marketing and the implications of cryptocurrencies. Currently, she teaches courses in Digital Marketing and International Marketing at the undergraduate level.
Department of History