Dr. Marianne Gordon

Biography

Marianne Gordon is a part-time lecturer at Copenhagen Business School, specializing in marketing. She focuses on the interplay between identity, brand meaning, and mental models in consumer behavior. Her scholarly contributions include publications that explore the automatic versus creative use of mental models in marketing contexts. She has collaborated with fellow researchers such as Colette Lelchuk, Torsten Ringberg, and David Luna, contributing to a deeper understanding of how language influences brand perception and consumer engagement. Through her work, she aims to shed light on how brands can effectively communicate and resonate with diverse audiences, significantly contributing to the marketing field.