Dr. Marijke Baumann

Biography

Marijke Baumann serves as a director at the Centre for Corporate Communication at the Rotterdam School of Management, Erasmus University. Her expertise lies in harmonizing internal and external communication processes to effectively build positive corporate reputations. With a background in management and social sciences, she has contributed significantly to the understanding of how communication serves as a strategic instrument within organizations. Marijke is involved in research that explores the dimensions of corporate communication, applying multidisciplinary approaches to address complex communication challenges faced by businesses today. The Centre aims to foster a deeper understanding and effective management of corporate communication issues, promoting good practices among corporations and enhancing their societal impact. Her role includes engaging with various stakeholders to ensure that teachings and research projects align with the practical needs of organizations, particularly in adapting to shifting societal expectations. In her academic career, she has published numerous articles and actively participates in conferences aimed at bridging the gap between theory and practice in corporate communication.

Research Interests

Experience

Courses