Professor Dr. Marijke Leliveld

Biography

Marijke Leliveld is a Professor of Consumer Ethics at the University of Groningen, holding the Aletta Jacobs chair. Her research focuses on consumer behavior, particularly in the context of ethical decision-making, cause-related marketing, and corporate social responsibility. Leliveld examines how notions of justice and fairness influence consumer choices and negotiations, with a particular interest in sustainable fashion and fundraising for charities. She actively contributes to the field as an Open Science Ambassador, promoting transparency and reproducibility in research practices within the university's library. Marijke's work integrates insights from behavioral economics and social psychology to enhance understanding of consumer ethics and its implications for business and society.

Research Interests