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Marilyn Giroux is an Assistant Professor in the Department of Marketing at Laval University. She earned a Ph.D. in Business Administration with a focus on Marketing from Concordia University, and holds an MBA and BBA from Laval University. Her research interests encompass various facets of marketing including brand identity, consumer behavior, and marketing strategy, with specific attention to advertising promotions and retailing. Marilyn has supervised doctoral students and has been actively involved in academic committees and editorial responsibilities. She has contributed to numerous peer-reviewed journals as a reviewer, including the Journal of Business Ethics and Psychology & Marketing. Additionally, Marilyn is engaged in media presence, participating in various interviews and discussions related to marketing trends and consumer behavior. She has received several scholarships and fellowships for her doctoral research and presented at significant marketing conferences, contributing to her reputation within the academic community.
Department of Management / MBA programs often require higher GPAs and specific English proficiency.