Dr. Marilyn Wilcke

Biography

Marilyn (Midge) Wilcke is a Lecturer in the Marketing Department at Boston University's Questrom School of Business. Her expertise lies in various aspects of marketing, focusing on applied marketing strategies and consumer behavior. Midge brings a wealth of knowledge and experience into the classroom, effectively bridging the gap between theoretical concepts and real-world applications. Her pedagogical approach emphasizes active learning and encourages students to engage critically with marketing materials. Midge is committed to providing a comprehensive education that equips students with the necessary skills to succeed in the competitive business landscape. She has taught a range of marketing courses at the university level, catering to diverse student needs and interests. Midge remains actively involved in research within marketing, keeping abreast of emerging trends and methodologies in the field, which enhances her instructional quality. Through her contributions, she fosters an innovative learning environment while preparing students for their future careers in marketing.

Research Interests