Dr. Marissa Sharif

Associate Professor

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Biography

Marissa Sharif is an Associate Professor in the Marketing Department at the Wharton School of the University of Pennsylvania. Her research focuses on consumer motivation, judgment, and decision-making processes, with a particular emphasis on how individuals set and achieve goals. Her work has been published in top-tier academic journals, such as the Journal of Marketing Research and Psychological Science. Marissa earned her PhD in Marketing from UCLA Anderson School of Business and holds a BS in Psychobiology from UCLA. She is dedicated to advancing knowledge in the field of consumer behavior through her research and teaching.

Research Interests

Motivation Judgment Decision Making Goals Memory

Courses

MKTG2110 - Consumer Behavior MKTG6110 - Marketing Management MKTG9520 - Consumer Research Topics MKTG9950 - Dissertation MKTG9999 - Independent Study WH2970 - Wh Industry Exploration

Requirements for University of Pennsylvania

Doctorate Program
Requirements
GPA Requirement
Required:3.6
GRE General
Verbal
Required:162
Quantitative
Required:162
Overall
Required:162
GMAT
Total Score
Required:728
Overall
Required:728
TOEFL
Total
Required:115
Prerequisites
Bachelor's degree or equivalent Strong quantitative background
Application Checklist
  • Academic Transcripts
  • Letters of Recommendation (2-3)
  • Resume/CV
  • Statement of Purpose
  • Essays
Specialization Notes

Wharton Doctoral programs cover fields like Finance, Marketing, Management, and Operations, Information and Decisions.