Dr. Marjorie Delbaere

Biography

Marjorie Delbaere is a Professor in Marketing and Associate Dean Research at the Edwards School of Business at the University of Saskatchewan. Her research program focuses on the persuasive use of language and images, specifically rhetorical figures such as metaphors and analogies, in the context of complex and controversial products. She has received major grants from the Social Sciences and Humanities Research Council of Canada for her work in prescription drug advertising. Marjorie's research has been published in prestigious peer-reviewed journals including the Journal of Advertising, Social Science & Medicine, and Psychology & Marketing. Before her academic career, she worked in marketing communications for Hewlett-Packard and Agilent Technologies in Germany. She teaches undergraduate courses like Marketing Strategy and Consumer Behaviour and supervises honors students, along with graduate courses in Marketing Theory. Her teaching emphasizes the development of strategic analysis, decision-making skills, and comprehensive marketing planning. She has also led several important research projects, delving into issues such as influencer marketing and consumer learning in drug advertising.

Research Interests

Experience