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Mark Cleveland holds the Dancap Private Equity Chair in Consumer Behavior at the University of Western Ontario, where he serves as a Full Professor in the Department of Management and Organizational Studies. He earned his PhD in Marketing from the John Molson School of Business at Concordia University in 2006. His academic career includes teaching at prestigious institutions, such as HEC-Montreal and Vienna University of Economics and Business. Dr. Cleveland's research spans multiple disciplines including marketing, consumer behavior, and social psychology, with a particular focus on globalization and cultural identity. He has conducted studies across 22 countries, resulting in significant contributions to the understanding of cross-cultural consumer behavior and sustainability. His scholarship has been widely recognized, resulting in over 8000 citations. With more than 100 publications including journal articles and book chapters, he has also been featured in leading media outlets. Dr. Cleveland's teaching interests include Consumer Behavior and Marketing Research, aiming to inspire students to comprehend complex consumer dynamics in a global context.
Department of Management and Organizational Studies, Western University • London, Ontario, Canada
Full Professor responsible for teaching and conducting research in consumer behavior and marketing.
Streams include Archaeology and Bioarchaeology, and Sociocultural Anthropology.