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Mark Forehand is the Pigott Family Professor in the Foster School of Business at the University of Washington. He holds a PhD from Stanford University obtained in 1997 and a BA from the same institution in 1992. His expertise lies in advertising, brand management, business consumer marketing, consumer behavior, and consumer segmentation. Forehand has received several prestigious awards including the Pigott Family Professorship from 2009 to the present, and was recognized as a PhD Mentor in 2012. He has been awarded various research grants such as the Robert Wood Johnson Fund Grant and CDC P01 Grant for Health Marketing Communication. Forehand has a strong teaching record, having been honored multiple times as Professor of the Year for MBA and undergraduate courses. His current research focuses on implicit attitude formation measurement and consumer social identity in advertising response. He has consulted for several organizations including General Mills and the American Red Cross.
University of Washington • Seattle, WA
Teaching and conducting research in the field of Business Administration.
University of Washington • Seattle, WA
Overseeing Masters programs in the Foster School of Business.
Standard Graduate School requirements for University of Washington apply to most departments listed unless specified otherwise by the program.