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Mark Zhi Lu is an Associate Professor in the Department of Kinesiology and Sport Management at Texas A&M University. He holds a Ph.D. in Marketing from the Smeal College of Business at the Pennsylvania State University. His scholarly interests encompass strategic sport marketing, innovation in artificial intelligence entrepreneurship, and sustainability. Dr. Lu has published extensively in top-tier interdisciplinary academic journals including the Journal of Marketing Research, Journal of Retailing, and California Management Review. As an Associate Editor for Marketing Intelligence & Planning, he contributes to various editorial advisory boards. His research has garnered multiple awards, including being named a Kauffman Fellow by the Kauffman Foundation. Dr. Lu is actively involved in outreach efforts and has secured extensive external grants from esteemed agencies such as the Canadian Social Sciences and Humanities Research Council (SSHRC) and NYSERDA. He is passionate about teaching and has received university-wide teaching awards, with experience spanning Ph.D., Master's, and Bachelor's levels, including executive education courses taught across North America and Asia.
Department: Department of Communication and Journalism. Ph.D. program only currently admitting. GRE is test-optional.