Dr. Mark Lu

Associate Professor

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Biography

Mark Zhi Lu is an Associate Professor in the Department of Kinesiology and Sport Management at Texas A&M University. He holds a Ph.D. in Marketing from the Smeal College of Business at the Pennsylvania State University. His scholarly interests encompass strategic sport marketing, innovation in artificial intelligence entrepreneurship, and sustainability. Dr. Lu has published extensively in top-tier interdisciplinary academic journals including the Journal of Marketing Research, Journal of Retailing, and California Management Review. As an Associate Editor for Marketing Intelligence & Planning, he contributes to various editorial advisory boards. His research has garnered multiple awards, including being named a Kauffman Fellow by the Kauffman Foundation. Dr. Lu is actively involved in outreach efforts and has secured extensive external grants from esteemed agencies such as the Canadian Social Sciences and Humanities Research Council (SSHRC) and NYSERDA. He is passionate about teaching and has received university-wide teaching awards, with experience spanning Ph.D., Master's, and Bachelor's levels, including executive education courses taught across North America and Asia.

Research Interests

Courses

SPMT 472. Data Analysis Problem Solving in Sport (Sport Analytics)

Requirements for Texas A&M University

Doctorate Program
Requirements
GPA Requirement
Required:3
GRE General
TOEFL
Total
Required:80
Prerequisites
Baccalaureate degree Baccalaureate degree in Communication or related field preferred
Application Checklist
  • Curriculum Vita
  • Statement of Purpose (500-750 words)
  • Writing Sample (up to 10,000 words)
  • Three Letters of Recommendation
  • Unofficial Transcripts
  • GraduateCAS Application
Specialization Notes

Department: Department of Communication and Journalism. Ph.D. program only currently admitting. GRE is test-optional.