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Mark Uncles is an Emeritus Professor at the UNSW Business School with extensive expertise in marketing, specializing in brand management, consumer loyalty, and retail management. He has supervised numerous doctoral students and taught various courses at different academic levels including Bachelor, Master, and Doctoral programs. Mark has held significant leadership positions within the University including Senior Deputy Dean responsible for Education and Student Experience, and has been involved in numerous academic committees. His research has been published in various prestigious journals such as Marketing Science and the Journal of Service Research. His past role included a professorship at London Business School and he has also occupied prominent positions in various marketing associations. Mark is recognized for his contributions to marketing science and has been involved in international conferences. He completed both his BSc and PhD in Geographical Sciences from the University of Bristol in the UK, further enhancing his analytical skills in consumer behavior and market dynamics.
UNSW Business School • Sydney, Australia
Holds an emeritus position continuing academic engagement.
UNSW Business School • Sydney, Australia
Led teaching and research in marketing strategies, consumer behavior, and brand management.
Includes Business Intelligence, Enterprise Systems, and Cybersecurity Management streams.