Dr. Mark Vandenbosch

Biography

Mark Vandenbosch is a Professor Emeritus at the Ivey Business School, Western University, specializing in Marketing. He earned his Bachelor of Arts in Honors Business Administration from Western University and obtained his Ph.D. from the University of British Columbia. Vandenbosch has also held visiting professorships at prestigious institutions such as IMD in Switzerland and INSEAD in France. His research interests focus on competitive strategy, product management, and marketing research. His work has been published in several respected journals, including Marketing Science, Organization Science, and Information Systems Research. Vandenbosch has written numerous case studies addressing topics such as competitive analysis, market planning, and advanced technology marketing, particularly in business-to-business contexts. As a consultant, he has assisted several leading companies, including Tetra Pak and Hewlett Packard, in enhancing their marketing strategies. He has also taught in-company programs for various organizations, including Cisco Systems and IBM, helping them develop their marketing capabilities.

Research Interests