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Marko Bachl is a Junior Professor at the Institute for Journalism and Communication Science, focused on digital research methods within the Department of Political and Social Sciences. He specializes in empirical communication and media research, integrating innovative methodologies to analyze media discourse and interactions. His academic pursuits emphasize the utilization of AI-powered tools for content analysis, highlighting their impact on contemporary media studies. Bachl engages students through a variety of courses including methods of empirical communication studies, AI content analysis, and the implications of media representation on societal perceptions. He is dedicated to fostering an interactive learning environment, guiding students in understanding intricate research designs and methodologies in media research.
Institute for Journalism and Communication Science • Berlin
Teaching and conducting research in digital methods and empirical media studies.
Administered by the Department of Political and Social Sciences.