Dr. Marleen Hermans

Assistant Professor

Build a Statement of Purpose

Generate a tailored SOP for Dr. Marleen Hermans. Improve your application with a focused, well-structured draft.

Biography

Marleen Hermans is an Assistant Professor of Marketing at the Nijmegen School of Management at Radboud University. Her primary research interests are in the field of marketing modeling, with a major focus on responsible retailing. In particular, she studies the performance implications of manufacturer-retailer power struggles and retail innovations. Her work has been recognized in notable journals, including the Journal of the Academy of Marketing Science and the International Journal of Research in Marketing. In 2024, her research was named a finalist for the Sheth Foundation JAMS Paper Award. Prior to joining Radboud University, she obtained her PhD from Maastricht University and worked as a postdoctoral researcher at KU Leuven.

Research Interests

Marketing Modeling Responsible Retailing Manufacturer-Retailer Power Dynamics Retail Innovations

Courses

Introduction to Marketing and Strategy Marketing Master's Thesis in Marketing Quantitative Methods 1

Requirements for Radboud University

Master Program
Requirements
GPA Requirement
Required:3
IELTS
Listening
Required:6.5
Reading
Required:6.5
Writing
Required:6.5
Speaking
Required:6.5
Overall
Required:7
TOEFL
Listening
Required:5
Reading
Required:4.5
Writing
Required:4.5
Speaking
Required:4.5
Total
Required:100
PTE
Listening
Required:61
Reading
Required:61
Writing
Required:61
Speaking
Required:61
Overall
Required:67
Prerequisites
Bachelor's degree in relevant field (Linguistics, Communication, or related) Bachelor's thesis grade of at least 8.0/10 (US 3.5+ equivalent)
Application Checklist
  • Passport or ID
  • Official Bachelor's degree certificate (or proof of graduation)
  • Academic transcript of records
  • Description of grading scale
  • Personal statement/Motivation letter
  • CV/Resume
  • Course list/Course descriptions
  • Research proposal or Bachelor thesis
Specialization Notes

Applies to Research Master's in Linguistics and Communication Sciences (Centre for Language Studies/Department of Language and Communication).