Dr. Marta Pizzetti

Biography

Marta Pizzetti is an Assistant Professor at EMLyon Business School, specializing in marketing courses at both bachelor and master levels. She received her PhD from Università della Svizzera italiana in 2016 and subsequently worked as a Postdoctoral researcher from 2017 to 2019, where she led a project focused on greenwashing. With extensive teaching experience in marketing-related courses, she has taught at notable institutions such as Bocconi University, IULM University, and Franklin University. Her research interests center around themes of corporate hypocrisy and misbehavior, including brand transgressions and greenwashing, as well as ethical and sustainable consumption and consumer well-being. Her work has been published in influential journals such as the International Journal of Research in Marketing, Journal of Business Ethics, Journal of Business Research, Journal of Consumer Marketing, Journal of Communication Management, Ethics & Behavior, Journal of Service Management, and Qualitative Market Research.

Research Interests

Experience