Dr. Martijn De Jong

Biography

Martijn G. de Jong is a professor of marketing research at the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. His primary research focuses on consumer well-being, aiming to reduce undesirable behaviors and promote responsible prosocial behavior. He is involved in developing cross-national consumer behavior theories and analyzing sensitive consumer behavior through large-scale international datasets to create generalizable theories. De Jong's methodological interests include market research techniques such as conjoint methodology and survey methodology, along with computational text analysis, cross-cultural data analysis, and Bayesian statistics. His focus on Machine Learning encompasses programming languages including Python, R, and JavaScript. Professor de Jong teaches Global Brand Strategy and serves as the academic director of the master's program in marketing. His work has been published in prestigious journals including Management Science, Marketing Science, and the Journal of Marketing Research. Additionally, he has served on the editorial board for the Journal of Marketing Research. His numerous accolades include being named an MSI Young Scholar in 2009 and receiving the 2020 AMA Global Marketing Award, among others. He obtained his PhD in marketing from Tilburg University in 2006 and holds an MSc in Econometrics from Erasmus University. De Jong has acted as a consultant for various companies in the market research and luxury defense sectors and has served as a legal expert witness.

Research Interests

Experience

Awards