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Martin Meißner specializes in Digital Marketing with a focus on the digitization of consumer decision-making processes. His research particularly investigates influencer marketing and employs eyetracking and augmented virtual reality to understand decision-making processes in detail. His work has been published in prestigious journals such as Journal of Marketing Research and Information Systems Research. Meißner studied Business Administration at Bielefeld University and has had academic stints at Monash University in Australia and served as an Associate Professor at the University of Southern Denmark from 2013 to 2019. In 2020, he accepted the role of Professor of Marketing at Zeppelin University and in 2022 became a Professor of Digital Marketing at the Technical University of Munich's School of Management at the Heilbronn Campus. His research contributions include impactful publications that explore eye-tracking methodologies and consumer behavior in various contexts.
Technical University of Munich • Munich, Germany
Professor of Digital Marketing at the TUM School of Management, focusing on digital marketing strategies and consumer behavior.
University of Southern Denmark • Denmark
Conducted research in digital marketing and consumer decision-making processes.
Zeppelin University • Friedrichshafen, Germany
Held a professorship in Marketing, focusing on modern marketing methodologies.