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Martin Natter is a professor and chair of marketing at the University of Zurich's Department of Business Administration. His research interests encompass various aspects of marketing, with a particular focus on consumer behavior and marketing strategies. He has published numerous articles in esteemed academic journals and has contributed to various conferences in the field. Natter is dedicated to advancing knowledge in marketing through rigorous research and teaching, fostering a new generation of marketing professionals. His work often involves analyzing market trends and developing innovative marketing solutions to address contemporary business challenges.
Department of Law