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Martine Groefsema is an assistant professor at Radboud University, working in both the Behavioural Science Institute and Communication Science. Her research focuses on the social dimensions of risk-taking, particularly in relation to the roles of media and marketing. Groefsema emphasizes the importance of interdisciplinary research and adheres to open-science practices, stressing the value of publishing null findings. She is particularly interested in alcohol(-free) drinking behavior within social contexts and the influence of marketing on these behaviors. Furthermore, she explores the phenomenon of risky challenges on digital platforms to understand the psychological and sociocultural factors that drive participation in these activities. Through her work, Groefsema aims to contribute to a comprehensive understanding of risk-related phenomena across both traditional and digital contexts.
Applies to Research Master's in Linguistics and Communication Sciences (Centre for Language Studies/Department of Language and Communication).