Dr. Marvin Goldberg

Biography

Marvin E. Goldberg is a Professor in the Smeal College of Business at Penn State University, specializing in Marketing. He has significantly contributed to the field through his research on the effectiveness of advertising, focusing particularly on its impact on children and adolescents. His work has been published in numerous peer-reviewed journals, including the Journal of Consumer Research, Journal of Consumer Psychology, and Journal of Marketing Research. Dr. Goldberg has served on the editorial boards of the Journal of Consumer Research and the Journal of Public Policy & Marketing, and has been actively involved in the Society for Consumer Psychology as a past president. He has held visiting professor positions at esteemed institutions such as Stanford University, the University of North Carolina, Virginia Tech, the University of Florida, and the Hong Kong University of Science and Technology. He was the co-editor of the book 'Social Marketing: Theoretical and Practical Perspectives', which was published in 1997. Throughout his career, he has provided consulting services to a variety of public and private organizations, including involvement as plaintiff's counsel in tobacco-related litigation. His expertise areas include Advertising Effects, Marketing to Youth, Social Marketing, and Tobacco and Alcohol Advertising.

Research Interests

Courses