Generate a tailored SOP for Dr. Mary Ho. Improve your application with a focused, well-structured draft.
Mary Ho is a lecturer at the University of Edinburgh Business School, where she has been teaching since 2009. She specializes in Marketing and has taught a range of undergraduate and postgraduate courses, including marketing strategy, societal marketing, and digital analytics. Her educational background includes an MA (Hons) in Business Studies and an MSc in Research (Management) from the University of Edinburgh. Mary’s research interests are primarily focused on nonprofit marketing, with a particular emphasis on the marketing strategies of social and societal charities. She is particularly interested in utilizing data and behavioral science to understand consumer behavior and user experiences. Additionally, she has served as a Widening Participation Officer, reflecting her commitment to enhancing student engagement and access within her discipline.
Department of Marketing