Generate a tailored SOP for Dr. Mathieu Lajante. Improve your application with a focused, well-structured draft.
Mathieu Lajante is an Associate Professor at the Ted Rogers School of Management, Toronto Metropolitan University. He holds a Ph.D. in Management Science from the University of Rennes 1 in France. His research focuses on customer emotions, psychophysiology, and applied marketing research, particularly within the context of neuroscience-based methods. Lajante is the founder and head of emoLab, a research platform dedicated to studying emotional processes in management. His research investigates the concepts of aesthetic and utilitarian emotions, particularly in relation to marketing communication effectiveness. He has developed a significant research program titled "The Firm's Empathic Capacity" which explores the emotional connectedness between firms and customers along technology-infused customer journeys. Lajante's work has been published in various esteemed journals in the fields of marketing and psychology.
Ted Rogers School of Management, Toronto Metropolitan University • Toronto
Oversees emoLab, focusing on emotional processes in management through neuroscientific approaches.
Department of Chemical Engineering