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Matteo Montecchi is an Associate Professor at King's Business School, King's College London. He is a trained marketing researcher who uses consumer insight theories to inform and enhance managerial practices. His research focuses on the dynamic landscape of marketing in the digital era, with a notable emphasis on technological innovation and ethical engagement among diverse consumer groups. Matteo's work investigates how technologies like artificial intelligence and blockchain are reshaping marketing practices, fostering transparency, and building trust between businesses and consumers. Concurrently, he examines innovations intersecting with diversity, inclusion, and corporate responsibility, especially regarding the representation and experiences of marginalized groups. His research provides actionable insights to help businesses navigate the complexities of digital transformation while promoting ethical practices and meaningful stakeholder engagement. Matteo has published his research in leading academic journals and teaches various marketing modules, including Digital Marketing Strategy and Consumer Behaviour. He has been involved in higher education for several years, previously holding positions at institutions like the London College of Fashion and other esteemed universities in Italy.
King's Business School, King's College London • London, England
Teaches various courses including Digital Marketing Strategy and Consumer Behaviour, leads executive education programs.
London College of Fashion, University of the Arts London • London, England
Engaged in academic teaching and research activities.
Requirements are consistent across King's Business School and Social Science & Public Policy departments for standard Master's entries.