Dr. Matthew Hibberd

Biography

Matthew Hibberd is a Professor in Media Management and Media Economics at Università della Svizzera italiana (USI) in Lugano, Switzerland. With extensive experience in international research and teaching, he has held significant academic positions including Professor of Communications at the University of Stirling and at Luiss University in Rome, as well as being a fellow of the UK College of Teachers and a member of the Royal Society of Arts. His research mainly focuses on media cultural industries, crisis communications, climate change communications, and audience engagement. He has worked on various internationally-funded projects, including one assessing crisis communication strategies in Southeast Asia and another aimed at building journalistic training capacity in India. His scholarly contributions are evident through numerous publications in peer-reviewed journals such as Screen and Media, Culture & Society, as well as being involved in edited volumes. Throughout his career, he has obtained support from notable organizations like the Arts and Humanities Research Council and the Economic and Social Research Council, showcasing his expertise in research methodologies including surveys and direct observation.

Research Interests

Experience