Dr. Matthew Le Veque

Biography

Matthew Le Veque specializes in integrated campaigns and digital communication channels. He has been teaching at USC for more than 14 years and offers courses addressing the changing media landscape, including social web listening analytics, website creation, image storytelling, and video production. As a faculty advisor at USC Annenberg’s Media Center, he supervises student integration and helps set newsroom policy, which includes managing a real-time social data desk and training students in enterprise software like Salesforce Marketing Cloud and Crimson Hexagon. Le Veque is actively involved with the USC Center for Public Diplomacy, teaching courses on Digital Tools for Real-Time Analytics. With over 25 years of experience in integrated communication campaigns, he advises clients in various sectors including consumer health care, government, and nonprofit organizations, focusing on digital strategies and emerging media channels. His notable projects include leading California’s innovative anti-smoking campaign and the Los Angeles County Department of Public Health’s Choose Health L.A. initiatives. Le Veque’s efforts have consistently demonstrated real-world results in his strategic communications work, which also includes roles in public policy for the United States Congress and California Legislature.

Research Interests