Generate a tailored SOP for Dr. Matthew Philp. Improve your application with a focused, well-structured draft.
Matthew Philp is an Associate Professor at the Ted Rogers School of Management at Toronto Metropolitan University, specializing in Marketing Management. His research primarily focuses on consumer buyer behavior within digital contexts. Matthew teaches various courses including Marketing Metrics and has previously taught MBA and MSc programs at HEC Montréal. He completed his PhD and MSc degrees at the Smith School of Business at Queen’s University, demonstrating a strong academic background that informs his teaching and research. His work integrates insights from Digital Marketing, Marketing Technology, Consumer Behaviour, Consumer Self-Identity, and Word-of-Mouth, making significant contributions to understanding consumer dynamics in the digital age.
Department of Chemical Engineering