Dr. Matthew Wilson

Biography

Matthew Wilson is an Assistant Professor of Marketing at the Odette School of Business, University of Windsor. He holds a Ph.D. from KTH Royal Institute of Technology obtained in 2019, an M.B.A. in Sustainability from the University of British Columbia completed in 2012, and a B.Sc. in Civil Engineering from Queen's University awarded in 2005. His research interests include Consumer Behaviour, Technology Marketing, Reverse Logistics, and Sustainability. He has contributed significantly to academic literature through numerous publications in reputable journals, focusing on the intersection of consumer behavior and marketing practices, particularly in the context of sustainability and technological innovation. Wilson's work often explores themes such as the role of artificial intelligence in reverse logistics, the dynamics of consumer anti-consumption behaviors, and the effects of collaborative intelligence in B2B sales. He continues to develop his research in these evolving fields, aiming to bridge the gap between theoretical insights and practical applications in marketing. His dedication to advancing knowledge in marketing makes him a valuable asset to the academic community and industry practitioners alike.

Research Interests