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Mayowa Dada is a researcher associated with the UCL School of Management. His work focuses on improving user authentication and session management to enhance website functionality and security. He emphasizes the importance of maintaining a secure browsing experience, processing secure payments, and preventing security threats such as fraud. In addition, he is involved in analytics to understand visitor behavior, monitor site performance, and measure content effectiveness. His interests also include marketing analytics and embedding third-party content features to enhance user engagement on web platforms.