Dr. Mee Chi

Associate Professor

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Biography

Mee Chi holds a Master’s degree majoring in Operational Research from the University of Hong Kong and a Ph.D. from the University of Southampton. Her research focuses on consumer credit risk and analytics, particularly in developing optimal credit limit strategies for credit card lenders. She has worked as a Research Facilitator and has been promoted from Lecturer to Associate Professor at the University of Southampton. Her industry experience includes roles as a CRM analyst at B&Q and as a market research analyst at IDC (International Data Corporation). She actively participates in consultancy projects with organizations such as the UK Financial Conduct Authority and Lloyds Banking Group. Mee Chi welcomes applications for PhD supervision in consumer credit, debt repayment, public policy, and analytics.

Research Interests

Courses

Analytics Marketing Data Mining Marketing Data Driven Marketing Text Mining Social Network Analytics